SO FETCH!
Get in loser, we're going shopping! New iconic collab just dropped to celebrate the 20th Anniversary of Mean Girls.
Cloud Cleanse MakeUp Erasing Balm
Introducing our first ever makeup melting balm! Gently & effectively removes all makeup, sunscreen, & more. Packed with 27 skin conditioning agents + calming Cherry Extract to help support your skin barrier.
Available in 2 sizes.
makeup removal for blemish-prone SKIN
NEW & INFUSED. Developed for acne & breakout-prone skin. This innovative collection combines the power of anti-bacterial Pure Silver with advanced exfoliation to give you a clearer, healthier complexion.
Erase all makeup with JUST WATER™ (yes, even waterproof)
Our premium, cloud-soft fibers effectively release & lift makeup/sunscreen from pores without disrupting your skin barrier or stripping your skin of its natural oils.
- ALCOHOL & FRAGRANCE FREE
Clinically proven to remove makeup & sunscreen 2.5x better than the leading brand of makeup wipes
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SmartErase™ Technology
Designed with advanced fiber technology for superior makeup removal, our unique fiber composition, including thickness and density, maximizes skin contact for efficient cleaning.
2 in 1 Benefit
Short fiber side erases makeup & long fiber side gently exfoliates allowing deeper absorption of products into the skin.
Collections & Collabs
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everyday makeup
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calling all 90s babies
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fan favorite collab
Results are in
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92%
said skin felt more hydrated
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77%
saw improvement in skin texture
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100%
felt skin was cleaner after use
Our Mission
What began as an effort to eliminate single-use wipes from our planet evolved into our current-day mission to erase all the waste we see in everyday beauty product use.