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Brand Story

Elexsis McCarthy, founder of The Original MakeUp Eraser, launched the brand in 2013 after discovering a way to remove all her makeup with no chemicals, no soaps, no oils, JUST WATER!

Brand Story

Elexsis McCarthy, founder of The Original MakeUp Eraser, launched the brand in 2013 after discovering a way to remove all her makeup with no chemicals, no soaps, no oils, JUST WATER!

Our Mission

MakeUp Eraser is dedicated to creating the most sustainable makeup removal product in the world by using only the most accessible resource available: WATER. We truly believe we can eliminate the 3rd most wasteful product in the world: WIPES.

#nomorewipes

Our Mission

MakeUp Eraser is dedicated to creating the most sustainable makeup removal product in the world by using only the most accessible resource available: WATER. We truly believe we can eliminate the 3rd most wasteful product in the world: WIPES.

#nomorewipes

1.3 billion

wipes are used daily

100 years

for a makeup wipe to breakdown

3600 wipes

is equal to one MakeUp Eraser

Our brand guidelines

At MakeUp Eraser we aim to communicate messaging in a way that doesn't detract or wander away from our core strategy, values, & foundation.

Multi-media assets

Gain access to our digital assets. Product photos, videos, icons, fonts, lifestyle images,
social media content, & much more.

Multi-media assets

Gain access to our digital assets. Product photos, videos, icons, fonts, lifestyle images, social media content, & much more.

Q & A

General

Q: Is MakeUp Eraser good for sensitive skin? Acne-prone skin? Oily skin? Dry skin?

A: Yes! MakeUp Eraser is great for ALL skin types because we don't use irritating chemicals - JUST WATER! No rubbing or tugging necessary. Dermatologist approved.

Q: Is it tested on animals?

A: Never! We love our furry friends here at MakeUp Eraser and are cruelty-free. We absolutely do NOT test on animals.

Q: Is it vegan?

A: Yes, 100% vegan.

Q: Does it remove waterproof/long-lasting makeup?

A: Absolutely! MakeUp Eraser removes ALL makeup. PRO TIP: for stubborn makeup be sure your cloth is fully soaked with very WARM water. Warmer the water, wetter the better! Hold your wet, warm cloth over your eye for 5+ seconds, then begin circular motions for removal.

Q: How long does a MakeUp Eraser last?

A: Every MakeUp Eraser will last you 3-5 years or 1,000 machine washes! #nomorewipes

Q: How do I know it's time to replace my MUE?

A: Like a t-shirt, the material will eventually wear down.

Q: How does the MakeUp Eraser work?

A: The Original MakeUp Eraser is an exclusive premium patented cloth that contains millions of tiny hair-like fibers (each fiber is 50-100x thinner than a human hair) that work as a "suction" to lift all dirt, makeup and oil from each individual pore.

Q: Is there soap or product in the cloth?

A: No soap or added chemicals! MakeUp Eraser works because of the forces of ions that attract to create suction.

Q: Will it tug / pull on my skin or cause wrinkles?

A: Absolutely not! If used with warm water per instructions, MUE works as a "suction" to lift all makeup, dirt and oil from your pores. No tugging or pulling necessary and dermatologist approved. Ps. MUE is also the softest thing you've ever felt!

Q: How do I use it?

A: Machine wash prior to first use. Fully soak your MakeUp Eraser in warm water. First, use the short fiber side to remove your makeup then flip over to long fiber side (side with tag) to pick up anything leftover & exfoliate the skin. TIP: We recommend using in sections and machine washing once a week.

Q: Can I use cleanser, micellar water or any other products with my MUE?

A: You definitely can! If you choose to do so be sure to fully rinse the product out of the cloth in between each use. You may need to machine wash more frequently to avoid build up.

Q: Do I need to wash my face after I use my MakeUp Eraser?

A: We definitely recommend you continue with your normal skincare routine after using your MakeUp Eraser. It's best to erase & exfoliate with your MUE first, then use your cleanser etc. on your bare skin afterwards.

Q: Is MakeUp Eraser sanitary?

A: The Original MakeUp Eraser is antibacterial. Each fiber is so tiny that it is nearly impossible for bacteria to live and grow.

Q: Can I use the MakeUp Eraser if I don't wear makeup?

A: Definitely! MakeUp Eraser also cleans your pores of oil and dirt. Great for non-makeup wearers or no makeup days!

Q: What are the size differences between the mini, mini PLUS and OG full size?

A: OG full size measures approx. 15.5in x 7.25in. Mini PLUS measures approx. 9.5in. x 6in. Mini measures approx. 8in x 3in. 7-day Sets each measure approx. 4in x 3in.

Ingredients

100 Polyester.

Product Care

Q: How do I clean my MakeUp Eraser?

A: Machine wash with hot water approx. 1-2x a week with any load of laundry. TIP: wash with your towel load. This will cause more friction in your machine so your MUE comes out looking brand new!

Q: What detergent/soap do I use when washing my MUE?

A: Any detergent or soap works! MakeUp Eraser is extremely durable. Just add your MUE in with your existing load!

Q: Can I use fabric softener?

A: Absolutely!

Q: Can I hand wash my MakeUp Eraser?

A: You definitely can! You can use any detergent or antibacterial dish soap. However, machine washing is much easier and will give you best results.

Pro Tip

*Machine wash prior to first use to activate the fibers and prevent staining.

Q: How can I remove waterproof makeup?

A: Be sure your cloth is fully saturated with WARM water. The warmer, the wetter, the better! Then hold your wet, warm cloth over your eye for 5+ seconds before beginning circular motions for removal.

Q: How do I get my MUE completely clean?

A: We recommend machine washing in hot water with your towel load. This will cause more friction in the machine to get ALL the makeup out of your cloth each time.

Q: How often do I need to wash?

A: We recommend using your MakeUp Eraser in sections. Only wet/use the area you need for that night then work your way down the cloth throughout the week. Machine wash hot & dry approx. once a week. Ps. more MUEs = less laundry!

UPC & Item Setup

  • Solids
  • Print
  • Sets
Item Name SKU UPC MSRP

Original Pink

RTP01

860332000235

$20

Love Red

RTR01

860332000273

$20

Queen Purple

RTX01

858622006029

$20

Clean White

RTW01

858622006005

$20

Royal Navy

RTN01

858622006197

$20

Chill Blue

RTBL01

860332000259

$20

Fresh Turquoise

RTTQ01

858622006982

$20

Chic Black

RTB01

860332000242

$20

Neon Green

RTNG01

850007787004

$20

Living Coral

RTCR01

858622006791

$20

Perfeclty Plum

RTPLUM01

850007787493

$20

Mini Pink

RTMP01

860332000297

$12

Premium Sample

RTSPM01

NA

$8

Item Name SKU UPC MSRP

Floral Print

RTFLRL01

850007787509

$20

Item Name SKU UPC MSRP

Black 7-Day Set

RTSDBK01

850007787349

$25

Watermelon 7-Day Set

RT7DWM01

850007787585

$25

800.575.9541

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