BLACK FRIDAY SALE

BUY ONE, GET ONE FREE on (literally) everything!

FREE 3-Day Set when you spend $75+

or

FREE 7-Day Set when you spend $150+

CODE: PUMPKINSPICE

only while supplies last

WICKEDLY BEAUTIFUL

This set is... so popular! NEW Wicked x MakeUp Eraser 7-Day Set with bonus laundry bag. Limited time only.

SHOP WICKED

SO FETCH!

Get in loser, we're going shopping! New iconic collab just dropped to celebrate the 20th Anniversary of Mean Girls.

SHOP MEAN GIRLS

Cloud Cleanse Balm

Introducing our first ever makeup erasing balm - gently & effectively removes all makeup, SPF, & impurities. Packed with 27 skin conditioning agents + calming Cherry Extract to help support your skin barrier.

SHOP BALM

Available in 2 sizes

What we do

Erase all makeup with JUST WATER™ (yes, even waterproof)

Our premium, cloud-soft fibers effectively release & lift makeup/sunscreen from pores without disrupting your skin barrier or stripping your skin of its natural oils.

  • ALCOHOL & FRAGRANCE FREE
Read more
MakeUp Erasers

Clinically proven to remove makeup & sunscreen 2.5x better than the leading brand of makeup wipes

1 7
Explore Products

Trending on TikTok

1 14

All the buzz

Spotted in...

Must Haves

Skincare Tools & Accessories

1 11

Dermatalogist Recommended

SmartErase™ Technology

Designed with advanced fiber technology for superior makeup removal, our unique fiber composition, including thickness and density, maximizes skin contact for efficient cleaning.

Double-sided

2 in 1 Benefit

Short fiber side erases makeup & long fiber side gently exfoliates allowing deeper absorption of products into the skin.

Explore More

Collections & Collabs

Consumer Study

Results are in

  • 92%

    said skin felt more hydrated

  • 77%

    saw improvement in skin texture

  • 100%

    felt skin was cleaner after use

Our Mission

What began as an effort to eliminate single-use wipes from our planet evolved into our current-day mission to erase all the waste we see in everyday beauty product use.

Learn more