Our Mission

Our Mission

We are dedicated to innovating sustainable solutions for your daily beauty routines. What began as an effort to eliminate single-use wipes from our planet evolved into our current-day mission to erase all the waste we see in everyday beauty product use. Our goal? To transform your routines into experiences that are eco-friendly, efficient, elevated, & impeccably clean.

  • 3600 wipes

    is equal to one MakeUp Eraser

  • 1.3 billion

    wipes are used daily

  • 100 years

    for a makeup wipe to breakdown

How are single use wipes destroying our planet?

  • Landfills

    Landfill gases do not remain on-site. When released in the air, gases find their way into homes and other buildings through windows and doors, or through soil underground into basements etc and result in soil vapour intrusion explains New York State's Department of Health.

  • Sea Life

    Hundreds of thousands ofsea turtles, whales, other marine mammals, and more than 1 million seabirds die each year from ocean pollution and ingestion or entanglement in marine debris.Marine debris is man-made waste that is directly or indirectly disposed of in oceans, rivers, and other waterways.

  • Rivers & Lakes

    When polluted groundwater reaches drinking water systems it can pose serious public health threats. Nutrient pollution can affect vital ground water sources and our drinking water.

Bad for the environment & bad for my skin? No, thank you

Makeup wipes are destroying your skin.

Daily use of these removers can be a serious concern for your health in the long run. They use surfactants, solubilizers, and emulsifiers. These harmful ingredients may cause persistence and bioaccumulation; organ system toxicity, immune and respiratory toxicant/allergen and many more harmful side effects.