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Brand Story

est. 2013

Meet our founder

Meet Elexsis McCarthy, founder of The Original MakeUp Eraser. Elexsis launched the brand in 2013 after discovering a way to remove all her makeup with no chemicals, no oils, JUST water.

 

Lexi and her husband, Daniel, have always had entrepreneurial mindsets, and before founding The Original MakeUp Eraser, they began their careers in real estate. Lexi and Daniel have been married for 15 years and reside in Glendale, AZ with their 4 children and 3 Boston Terriers.

Where it all began

Five years prior to launching The Original MakeUp Eraser, Elexsis had been gifted a robe to use by the pool. For whatever reason, Lexi then started using the robe with water to remove her makeup. Every night, she would use a different section of her robe… until it hit her! She had not purchased a single makeup removal product in years! To make sure she wasn’t crazy, she cut her robe into small pieces and started asking people close to her to try it out. After much testing and surveying of friends & family, the verdict was in: this chemical-free makeup remover was magic!

 

Having an entrepreneurial mindset and a passion for sustainability, Elexsis began to formulate a better, softer and plusher material than the one she had been using. The result was a perfect blend of a premium, antibacterial polyester that contains millions of tiny hair-like fibers that work as a suction cup to pull all makeup up and out of the skin. Lexi's patented discovery is what give us all The Original MakeUp Eraser we use and know today. Our premium material is dermatologist approved and safe for all skin types.

 

After the brand launched, the first ever MakeUp Erasers were being hand cut and sewn by Elexsis's grandmother in her sewing room in their hometown of Washington. Still today, the company remains a family-oriented business with Elexsis, Daniel, her sister Shiianna and her mother Tanya hands on everyday. Seven years later, and the brand is global and selling in some of the largest retailers in the world.

The first ever MakeUp Eraser logo + packaging that launched in 2013.

"One day it finally hit me, I had not used or purchased a single makeup wipe or removal product in over 10 years! I knew this was something I NEEDED to share with the world."

— Elexsis McCarthy, CEO


Lexi and her grandmother in their hometown in Washington.

One of the first ever patent sample of the MakeUp Eraser.

Lexi and her mother Tanya at their first ever trade show.

Lexi's mom Tanya, her grandmother and her Aunt Debbie.

Brother Cody, Tanya and Lexi at a convention in 2016.

Team MUE at a trade show in 2016.