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Brand Story

est. 2013

Meet our founder

 

Meet Elexsis McCarthy, founder of The Original MakeUp Eraser. Elexsis launched the brand in 2013 after discovering a way to remove all her makeup with no chemicals, no oils, no soaps... JUST water!

 

Where it all began

 

Five years prior to launching The Original MakeUp Eraser, Elexsis had been gifted a robe to use by the pool. For whatever reason, Lexi then started using the robe with water to remove her makeup. Every night, she would use a different section of her robe, and then one night it hit her! She had not purchased a single makeup removal product in years! She started cutting her robe into small pieces sending to family & friends to try it for themselves. The verdict was in: this chemical-free makeup remover was magic!

Having an entrepreneurial mindset and a passion for sustainability, Elexsis began to formulate a better, softer, and plusher material than the one she had been using. The result was a perfect blend of a premium, patented, polyester that contains millions of tiny hair-like fibers that work as a suction cup to pull all makeup up and out of the skin. Lexi's patented discovery is what gave us all The Original MakeUp Eraser we use and love today. Our premium material is dermatologist approved and safe for all skin types.

After Elexsis first launched the brand, MakeUp Erasers were being hand cut and sewn by Elexsis' grandmother in her sewing room in their hometown of Washington. Still today, the company remains family-oriented. Eight years later, and the brand is global and selling in some of the largest retailers in the world. 

First ever MakeUp Eraser packaging with the original logo and design that launched in 2013.

The first ever logo & box that launched in 2013.

Where it all began

Five years prior to launching The Original MakeUp Eraser, Elexsis had been gifted a robe to use by the pool. For whatever reason, Lexi then started using the robe with water to remove her makeup. Every night, she would use a different section of her robe, and then one night it hit her! She had not purchased a single makeup removal product in years! She started cutting her robe into small pieces sending to family & friends to try it for themselves. The verdict was in: this chemical-free makeup remover was magic!

Having an entrepreneurial mindset and a passion for sustainability, Elexsis began to formulate a better, softer, and plusher material than the one she had been using. The result was a perfect blend of a premium, patented, polyester that contains millions of tiny hair-like fibers that work as a suction cup to pull all makeup up and out of the skin. Lexi's patented discovery is what gave us all The Original MakeUp Eraser we use and love today. Our premium material is dermatologist approved and safe for all skin types.

After Elexsis first launched the brand, MakeUp Erasers were being hand cut and sewn by Elexsis' grandmother in her sewing room in their hometown of Washington. Still today, the company remains family-oriented. Eight years later, and the brand is global and selling in some of the largest retailers in the world. 

First ever MakeUp Eraser packaging with the original logo and design that launched in 2013.

The first ever logo & box that launched in 2013.

The first ever logo & box that launched in 2013.

"One day it finally hit me, I had not used or purchased a single makeup wipe or removal product in over 10 years! I knew this was something I NEEDED to share with the world."

 

— Elexsis McCarthy, Brand Founder

Lexi and her grandmother in their hometown in Washington.

One of the first ever patent sample of The Original MakeUp Eraser.

Lexi and her mother Tanya at their first ever trade show in Phoenix, AZ.

Tanya, Lexi's grandmother, & her Aunt Debbie.

Brother Cody, Tanya, & Lexi at a convention in 2016.

Team MUE at a trade show in 2016.

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