just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

just add water

☁️

machine washable

☁️

makeup wipes suck

☁️

sensitive skin friendly

☁️

#1 BESTSELLER IS BACK

MERMAID SUMMER

Our best-selling limited edition Seashell 7-Day Set is back (we never do this)!

Includes 7 Seashell Prints + 1 laundry bag packaged in an adorable resuable seashell case

SHOP SEASHELLS

Introducing...

SUNSCREEN ERASER

Your SPFs new BFF ☀️

Meet the new go-to Eraser to gently & effectively remove tinted, zinc & mineral SPF from the face, neck & chest.

Safe for sensitive skin, kid-friendly.

SUMMER READY ☀️

Ditch your dirty towel

Cloud Clean Eco Towels

Biodegradable hygienic face towels for daily use.

93% saw clearer skin in 4 weeks.

Shop Cloud Clean Towels

Clinically Proven

Removes makeup and sunscreen 2.5x better than wipes

Our premium, cloud-soft fibers effectively release & lift makeup/sunscreen from pores without disrupting your skin barrier or stripping your skin of its natural oils.

  • ALCOHOL & FRAGRANCE FREE
Read more

Dermatalogist Recommended

SmartErase Technology™

Designed with advanced fiber technology for superior makeup removal, our unique fiber composition, including thickness and density, maximizes skin contact for efficient cleaning.

Double-sided

2 in 1 Benefit

Short fiber side erases makeup & long fiber side gently exfoliates allowing deeper absorption of products into the skin.

  • 92%

    said skin felt more hydrated

  • 77%

    saw improvement in skin texture

  • 100%

    felt skin was cleaner after use

Our Mission

What began as an effort to eliminate single-use wipes from our planet evolved into our current-day mission to erase all the waste we see in everyday beauty product use.

Learn more