Privacy Policy
The Original MakeUp Eraser® Privacy Policy
Last Updated: April 30, 2026
The Original MakeUp Eraser® ("we", "us", or "our") values your privacy and is dedicated to protecting your personal data. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your information when you visit our website makeuperaser.com, use our services, or shop online. It also details your privacy rights and the options available to you.Information Collection:
Information You Provide:
- Account Information: When you create an account or make a purchase, we collect information such as your name, email address, postal address, phone number, and payment details.
- Communications: Information you provide while interacting with us, including customer support requests or feedback.
Automatically Collected Information:
- Transactional Details: Records of the purchases and transactions you conduct through our services.
- Device and Usage Data: Information on how you access our services, including details about the devices and networks you utilize.
- Cookies and Tracking: We employ various tracking technologies to gather data, which may involve storing cookies on your device.
Third-Party Information:
- We may receive data about you from external sources like social media platforms, market research firms, and other data providers.
Use of Information:
We utilize your data to:
- Process transactions and fulfill requests.
- Communicate with you about our services and provide customer support.
- Enhance and personalize your experience.
- Perform analytics and market research.
- Fulfill legal requirements and protect our legal rights.
Sharing of Information:
Your information may be shared with third parties under these conditions:
- With service providers under contract who help with our business operations.
- To meet legal obligations or safeguard our rights.
- During business transfers, like mergers or acquisitions.
- With your consent or at your directive.
Children’s Privacy:
- We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal data, we will take steps to delete such information from our records immediately unless we receive verifiable parental consent. Furthermore, we do not use AI systems to profile or target children under 13, and we take steps to prevent children’s data from being used in AI‑assisted processing.
Your Rights and Choices:
You may have specific rights related to your personal data, depending on your location. These include:
- The right to access and update your information.
- The right to request the deletion of your data.
- The right to object to the processing or sharing of your personal data.
- The right to receive non-discriminatory treatment for exercising your privacy rights.
Use of Artificial Intelligence (AI):
We use artificial intelligence (“AI”) technologies to support certain business operations, including customer service, personalization, fraud prevention, analytics, and internal process automation. When we use AI systems, we do so in accordance with applicable privacy laws and with appropriate safeguards in place. AI tools may process the following categories of data:
Information you provide (such as account details, communications, and purchase history)
Automatically collected information (such as device data, usage data, and transactional records)
Third‑party information we receive from trusted partners
We do not use AI to make automated decisions that produce legal or similarly significant effects without human involvement. AI systems may be used to:
Improve customer support interactions (e.g., automated responses or support triage)
Personalize product recommendations and marketing communications
Detect and prevent fraudulent or abusive activity
Analyze trends to improve our products and services
Enhance website functionality and user experience
All AI processing is subject to human oversight, and we implement technical and organizational measures to protect your personal information.
We may share certain personal information with third‑party AI service providers who assist us in operating our business. These providers process data only on our behalf and under strict contractual obligations, including confidentiality, data‑security requirements, and prohibitions on using your data for their own purposes (such as training unrelated AI models). We do not sell your personal information to AI vendors.
Depending on your location, you may have additional rights related to AI‑assisted processing, including:
The right to request information about how AI systems use your data
The right to opt out of certain AI‑based personalization or profiling
The right to request human review of decisions that involve automated processing
The right to object to AI‑based processing where permitted by law
You may exercise these rights by contacting us at sales@makeuperaser.com
Additional Information for California Residents:
California residents have additional rights under the CCPA. Please refer to our "California Privacy Rights" section for further details.
International Users:
Information we collect may be processed in the United States. By using our services, you consent to this processing.
Changes to This Policy:
We may update this Privacy Policy periodically. Material changes will be communicated to you by updating the date at the top of this policy and, where applicable, through more direct means. If we introduce new AI technologies or expand our use of AI in ways that materially affect how your personal information is processed, we will update this Privacy Policy and, where required, notify you directly.
Contact Us:
For any questions or concerns regarding this policy or our privacy practices, please contact us at sales@makeuperaser.com.