In our villain era

Our beloved Disney Villains Set is back in a new design!

Limited time only.

Bonus laundry bag included.

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BALLET CORE 🩰

NEW & EN POINTE

7 Ballet inspired Daily MakeUp Erasers (one for every day of the week), adorable bow printed laundry bag + a ballet slipper makeup bag

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BACK TO HOGWARTS

NEW Harry Potter x MakeUp Eraser Collection just dropped!

Celebrate Back to School with a 7-Day Set + Mini PRO for every Hogwarts House.

Choose your house.

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UGH, AS IF!

clueless 7-day set

Iconic 90s nostalgia every day of the week! We are totally buggin' over this limited edition 7-Day Set

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KOREAN SKINCARE

Seaweed-based hydrogels

Ultra-soothing hydrogel eye masks are infused with cherry extract, niacinamide, hyaluronic acid, & aloe to help calm, hydrate, & de-puff tired undereyes in just one use.

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NEW NEW NEW

REUSABLE FACE PATCHES

Our Allure Best of Beauty Award winning Cooling Clouds - now in a face version! Instantly cool & soothe with just water

no chemicals, no refrigeration

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Cloud Cleanse Balm

Made in Korea, our balm-to-oil formula melts away all makeup while supporting the skin barrier. Packed with 27 skin conditioning agents.

Use alone or pair with a MakeUp Eraser.

SHOP BALM

Available in 2 sizes

What we do

Erase all makeup with JUST WATER™ (yes, even waterproof)

Our premium, cloud-soft fibers effectively release & lift makeup/sunscreen from pores without disrupting your skin barrier or stripping your skin of its natural oils.

  • ALCOHOL & FRAGRANCE FREE
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MakeUp Erasers

Clinically proven to remove makeup & sunscreen 2.5x better than the leading brand of makeup wipes

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Dermatalogist Recommended

SmartErase Technology™

Designed with advanced fiber technology for superior makeup removal, our unique fiber composition, including thickness and density, maximizes skin contact for efficient cleaning.

Double-sided

2 in 1 Benefit

Short fiber side erases makeup & long fiber side gently exfoliates allowing deeper absorption of products into the skin.

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Collections & Collabs

The Cherry On Top To Your Cleansing Routine 🍒

Cloud Cleanse Balm

Cloud Cleanse Balm

Cloud Cleanse Balm

From $16
From $16

Melt Makeup, Boost Skin Barrier™

7-Day Sets

7-Day Sets

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everyday makeup

Clinical Study

Results are in...

  • 92%

    said skin felt more hydrated

  • 77%

    saw improvement in skin texture

  • 100%

    felt skin was cleaner after use

Our Mission

What began as an effort to eliminate single-use wipes from our planet evolved into our current-day mission to erase all the waste we see in everyday beauty product use.

Learn more