Why It Works Dawn

Our Secret Formula

"You should call this the MAGICAL Eraser because it literally changed my life. "

- Tiffany Johnson, Verified Buyer

#1 Reusable Makeup Remover

Premium & Patented

  • non-irritating & non-drying
  • unique cloud-soft fibers
  • dermatologist recommended
  • sensitive skin friendly
  • non-comedogenic
  • safe for lash extensions
  • oil-free

Protect Your Skin Barrier

Competitors vs. MakeUp Eraser

Ever experienced the frustration of "raccoon eyes" after attempting to remove mascara with a regular towel? This common issue arises because traditional towels, designed with a looped fabric for absorbency, are too abrasive for the delicate skin around your eyes, smearing makeup rather than lifting it away. Moreover, generic microfiber cloths, often a blend of polyester, polyamide, and polypropylene, can be harsh on your skin. Over time, their abrasive texture can compromise your skin's barrier, leading to irritation, redness, and inflammation. In contrast, The Original MakeUp Eraser® is crafted with a focus on preserving the integrity of your skin barrier. Our unique, cloud-soft fibers gently remove makeup without tugging or any harsh chemicals, ensuring your skin remains healthy, protected, and free from irritation.

Explained by The Doctors

"The MakeUp Eraser is science and physics at work. It relies on the attraction between ions to create a "suction" to suck up all makeup, dirt, & oil from your pores. Similar to how a gecko uses its tiny hairs on the bottom of its feet to create an attractive force to "stick" to walls and ceilings."

Dr. Sonia Batra - Certified Board Dermatologist