WICKEDLY BEAUTIFUL
This set is... so popular! NEW Wicked x MakeUp Eraser 7-Day Set with bonus laundry bag. Limited time only.
SO FETCH!
Get in loser, we're going shopping! New iconic collab just dropped to celebrate the 20th Anniversary of Mean Girls.
Cloud Cleanse Balm
Introducing our first ever makeup erasing balm - gently & effectively removes all makeup, SPF, & impurities. Packed with 27 skin conditioning agents + calming Cherry Extract to help support your skin barrier.
Erase all makeup with JUST WATER™ (yes, even waterproof)
Our premium, cloud-soft fibers effectively release & lift makeup/sunscreen from pores without disrupting your skin barrier or stripping your skin of its natural oils.
- ALCOHOL & FRAGRANCE FREE
Clinically proven to remove makeup & sunscreen 2.5x better than the leading brand of makeup wipes
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Spotted in...
Skincare Tools & Accessories
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Wifey 4pc Gift Set
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Toner PUFF 7pc Set
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The Body MITT
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Cloud Makeup Bag
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SmartErase™ Technology
Designed with advanced fiber technology for superior makeup removal, our unique fiber composition, including thickness and density, maximizes skin contact for efficient cleaning.
2 in 1 Benefit
Short fiber side erases makeup & long fiber side gently exfoliates allowing deeper absorption of products into the skin.
Collections & Collabs
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everyday makeup
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calling all 90s babies
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fan favorite collab
Results are in
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92%
said skin felt more hydrated
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77%
saw improvement in skin texture
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100%
felt skin was cleaner after use
Our Mission
What began as an effort to eliminate single-use wipes from our planet evolved into our current-day mission to erase all the waste we see in everyday beauty product use.